As I understand during A/B testing users are randomly shown slightly different layouts/visuals/UI/something and after some time the company decides which one performed best and uses that in the future. Is this correct?
Then how do they determine which is better without asking the users? How does Youtube know that I hate it when they don’t show me when the video was uploaded when I watch videos anyway, since that’s why I went there in the first place?
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They might ask users, sometimes you visit a website and get those survey pop ups? Those surveys are on way for companies to gather user feedback.
Otherwise they can gather data on how users engage with the new site. For example how long a user spends on the site, which buttons they click, etc. They then use those metrics to decide what choices to make. Keep in mind what they are aiming for is not necessarily what you are. Unfortunate but true.
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