I understand the purpose of releasing a “single” separately from a physical album such as a cd, vinyl, or cassette back in the day. But since mp3s and ITunes where you could buy songs individually, and now Spotify and other streaming services, where you can select individual songs, what is the purpose of a “single”. The only reason I can think of is to qualify or enter it for Grammys. But what other function is there?
This question came up due to Taylor Swift rereleasing recent songs from TTPD as singles. Not interested in subjective opinions about Swift. Just wanting to know the above about the purpose of singles these days. Thanks!
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In the scenario you’re talking about (aka album released, some songs re-released after), it’s all about marketing. It’s a new “set of hype” that’s being generated because they’re in a “new” format.
At the moment, for better or for worse, Taylor is trying to keep herself at the top of the most listened lists and such. Keeping her songs at the top no matter what format. Re-releasing them again means there’s a “new” set of songs to get to the top
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