I understand the purpose of releasing a “single” separately from a physical album such as a cd, vinyl, or cassette back in the day. But since mp3s and ITunes where you could buy songs individually, and now Spotify and other streaming services, where you can select individual songs, what is the purpose of a “single”. The only reason I can think of is to qualify or enter it for Grammys. But what other function is there?
This question came up due to Taylor Swift rereleasing recent songs from TTPD as singles. Not interested in subjective opinions about Swift. Just wanting to know the above about the purpose of singles these days. Thanks!
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My local radio station plays new releases every Wednesday. Yesterday they played a new single release from an artist they seem to like a lot. The DJ said, “Here’s the new single. I assume this means an album is coming some time soon.”
It could be as simple as “the album isn’t ready yet but we want to build some buzz, or make sure our fans don’t forget about us entirely.”
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