Are headlines supposed to be confusing, so we have to click on them?

Question

Are headlines supposed to be confusing, so we have to click on them?

In: 1

Answer 1

The term you’re looking for is “clickbait,” and yes, article titles are often deliberately leading, misleading, confusing, or otherwise baiting you into further investigation.

Websites do this so that you have to go to their site and read the article (and more importantly, view the ads) to see what they’re actually saying. If you can get all the relevant points from the headline, you won’t click on it.