We all pay for brands spending money on marketing, which then pay various platforms allowing these services to be exposed as “free”.
But wouldn’t it be the same if these brands spent less on marketing, and platforms became paid? Is it all a make-believe game? In the end, is it only about brand discoverability?
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Brands won’t stop advertising if they can’t do it on websites, they’ll ramp up all the other ways they can get visibility, because products and services need to tell people they exist and advertising works.
And people don’t want to pay for accessing sites. Ads are annoying, but even more annoying would be having to find $100 a month to pay to access all the sites and apps I look at now for free.
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