Bra sizing going from A, B, C, D to DD, DDD. Why not just to E?

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Old time listeners of Loveline might remember this being a talking point.

American bra sizes offer a very strange range of measurements – AA goes to A, then normal alphabet progression B, C, D.

But then again to DD, DDD. Then back to E, F, etc.

I understand European sizing is more straight forward A->F+ without the double letter stuff.

What is the reason or origin behind the idea of “double D”, “triple D” etc. vs. just going to the logical next letter of the alphabet? Was it a marketing ploy?

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13 Answers

Anonymous 0 Comments

But there is EE, FF, GG, HH, depending on the make but you can generally only find these directly from the manufacturer.

The double and triple letters are specific to the way the cup size is larger. It’s not just an expansion in general. And you can have a smaller number (like shirt size, 12) with a larger cup size DD.

We’re all different. 🙂

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