Bra sizing going from A, B, C, D to DD, DDD. Why not just to E?

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Old time listeners of Loveline might remember this being a talking point.

American bra sizes offer a very strange range of measurements – AA goes to A, then normal alphabet progression B, C, D.

But then again to DD, DDD. Then back to E, F, etc.

I understand European sizing is more straight forward A->F+ without the double letter stuff.

What is the reason or origin behind the idea of “double D”, “triple D” etc. vs. just going to the logical next letter of the alphabet? Was it a marketing ploy?

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13 Answers

Anonymous 0 Comments

It’s the same reason that shirt sizes go from Large to Extra Large to Extra Extra Large instead of Large to Enormous to Gargantuan. It’s more palatable for people to buy those sizes if they sound smaller.

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