Bra sizing going from A, B, C, D to DD, DDD. Why not just to E?

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Old time listeners of Loveline might remember this being a talking point.

American bra sizes offer a very strange range of measurements – AA goes to A, then normal alphabet progression B, C, D.

But then again to DD, DDD. Then back to E, F, etc.

I understand European sizing is more straight forward A->F+ without the double letter stuff.

What is the reason or origin behind the idea of “double D”, “triple D” etc. vs. just going to the logical next letter of the alphabet? Was it a marketing ploy?

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13 Answers

Anonymous 0 Comments

You know about the cup sizes and all? They have different cups.You got the A, the B, the C,…….the D. That’s the biggest. Ok, what else. You got the cups in the front, two loops in the back. I guess that’s about it.

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