Old time listeners of Loveline might remember this being a talking point.
American bra sizes offer a very strange range of measurements – AA goes to A, then normal alphabet progression B, C, D.
But then again to DD, DDD. Then back to E, F, etc.
I understand European sizing is more straight forward A->F+ without the double letter stuff.
What is the reason or origin behind the idea of “double D”, “triple D” etc. vs. just going to the logical next letter of the alphabet? Was it a marketing ploy?
In: Other
In the UK it goes (AAA- very hard to find) AA, A, B, C, D, DD, E, (no EE) F, FF, G, GG, H, HH, J (no I), JJ, K, KK, L, LL, M (biggest I’ve actually found in a shop).
So far as I can make out the sizes were A-D, then AA and DD were added as a sort of ‘extra’ small/large. This covers the most common sizes, and until recently, they were the only ones available outside of specialist shops.
But as fitting started getting better and demand grew for bras that actually fitted rather than ones that could just about hold things in, they added extra sizes- E and F. Since then new sizes have just kept getting added on. I assume the lack of I is because it looks too much like a 1?
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