Bra sizing going from A, B, C, D to DD, DDD. Why not just to E?

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Old time listeners of Loveline might remember this being a talking point.

American bra sizes offer a very strange range of measurements – AA goes to A, then normal alphabet progression B, C, D.

But then again to DD, DDD. Then back to E, F, etc.

I understand European sizing is more straight forward A->F+ without the double letter stuff.

What is the reason or origin behind the idea of “double D”, “triple D” etc. vs. just going to the logical next letter of the alphabet? Was it a marketing ploy?

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13 Answers

Anonymous 0 Comments

Because people care too much about the number/letter size they are. 

I’m a 000 in jeans. Why? Because if I was a 0, that means everyone else has to move up 2 numbers. If I was a 2 everyone would have to move 3 numbers. And that’s too scary for people. 

So then the grumpy large people get mad that there’s 000 and how can you expect anyone to be a number that’s less than a number, so often, my size just gets chopped. 

And kids jeans don’t fit because they don’t have women proportions. 

Being a shunked adult is the most frustrating thing when they to buy clothes. 

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