Old time listeners of Loveline might remember this being a talking point.
American bra sizes offer a very strange range of measurements – AA goes to A, then normal alphabet progression B, C, D.
But then again to DD, DDD. Then back to E, F, etc.
I understand European sizing is more straight forward A->F+ without the double letter stuff.
What is the reason or origin behind the idea of “double D”, “triple D” etc. vs. just going to the logical next letter of the alphabet? Was it a marketing ploy?
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