Old time listeners of Loveline might remember this being a talking point.
American bra sizes offer a very strange range of measurements – AA goes to A, then normal alphabet progression B, C, D.
But then again to DD, DDD. Then back to E, F, etc.
I understand European sizing is more straight forward A->F+ without the double letter stuff.
What is the reason or origin behind the idea of “double D”, “triple D” etc. vs. just going to the logical next letter of the alphabet? Was it a marketing ploy?
In: Other
It’s the same reason that shirt sizes go from Large to Extra Large to Extra Extra Large instead of Large to Enormous to Gargantuan. It’s more palatable for people to buy those sizes if they sound smaller.
Jerry Stiller explains it better than I ever could.
[Frank Costanza explains bras ](https://youtu.be/L3AMRHXMfjs?si=pO8T3tx5sDEaS8Ja)
But there is EE, FF, GG, HH, depending on the make but you can generally only find these directly from the manufacturer.
The double and triple letters are specific to the way the cup size is larger. It’s not just an expansion in general. And you can have a smaller number (like shirt size, 12) with a larger cup size DD.
We’re all different. 🙂
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