Cash back companies

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So, someone please explain to me how 3rd party cash back apps like Upside function?

I can understand my local gas station giving me 3-10¢ off with their in-house loyalty program, but how does an app like Upside afford to provide me $20/tank cash back?

I assume they’re more like Google or Facebook than say Walmart – inasmuch as they’re not really selling a product or service as much as they are collecting and selling data – but what data?

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Anonymous 0 Comments

What gas station you use and how often you fill your tank, so they have a good estimate of how far you drive per week, quite an important piece of information to some companies, including car retailers.

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