McDonalds has gotten expensive. The new $5 meal deal is cheap so a lot of people are buying it. The $5 Meal Deal has a small fries, a typical meal has a medium. This shows that the people buying the $5 Meal Deal were mostly McDonalds customers anyway, rather than new customers.
More people are opting for the $5 meal deal, which means more people are getting smalls which is less total fries.
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