Do (how?) facial creams like anti wrinkle or collagen actually work?

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I have read about face creams etc but it’s very difficult to identify the truth from the marketing. From what I can tell, the whole industry is nonsense and preys mostly on insecure women. It seems like there is no way to prove it since if the results are less than expected, the reply would be “imagine how much worse it could have been.” Maybe too many questions but is there any correlation between cost and effectiveness?

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I think this becomes an axis of proprietary blends and branding compared to their listed (and to what accuracy less known companies) active ingredient or compound which can be studied more independenly. Few of those do seem (retinol similar) a higher cost basis per volume compared to, lotion as a generic; I think the effectiveness really becomes one of your routine or regime with a few honorable mentions (moisture,uv blocking or basic astringent like witch hazel on occasion, personally over anti aging products)
So much of it becomes more of a question of, do you like the brand and its products effect or options? Or do you care more of the science of it’s active(s) and perhaps comparable costs (brand nonspecific chemistry backing) and thoughts of ethical sourcing compared to.. DIY blends perhaps? for costs.. sunscreen doesn’t always play well in mixing from my skin’s experiments.
Too Long don’t read:: In the specific, it seems advertising in sections of the market like these is a floating point of competing research and brand pandering for lack of better word puttings. But each has underlying definable kind of action, wether it’s spf protection or something a little skin tightening for the night out- the cost basis functions mostly on the branding with a few outliers that aren’t so easy to produce (retinol isn’t yet naturally occurring in our rain I hear)

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