Raymond Mar did a study on this and found pretty definitive evidence that reading fiction increases empathy in humans. Compared to watching television/movies/etc or reading non-fiction, reading fiction has a dramatic correlation to higher levels of empathy and it can be shown that this is at least partially causation as well, not just that people with higher empathy are drawn to fiction but that reading fiction actually increases empathy in the reader.
Because reading is more of an active process and requires imagining the characters and feelings and situations, it is extremely different of a process than watching something, which tends to be a passive activity.
https://www.yorku.ca/mar/Mar%20et%20al%202009_reading%20fiction%20and%20empathy.pdf
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