Watch this video by Wendover for a nice explanation, it’s mostly focused on F!, but the same type of idea works for all broadcasted sporting events. https://www.youtube.com/watch?v=dwmJ9O9_mLM
Short answer is that, there are whole teams, who’s whole job is to do this, they don’t really care about the competition as a whole but merely on telling a story. The overall director of the broadcast might not use the clips, but they are always being made should they decide to use it.
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