In the modern era, it’s important for governments to be able to track progress on a huge number of metrics. Even if race is a social construct, racism (and also ageism, sexism, ableism, and a million other -isms) is still a thing which regularly happens in all sorts of areas, and the best way that a government can check if it is failing its people in a way they might never have thought of is to keep statistics and then send them for analysis.
By doing that, they may then be able to, for example, see that a certain suburb is becoming majority X and it can be attributed to a rise in group X being employed in industry Y sort of work. Or they might see that numbers of group Z using government service A are falling and normally that might be bad but in this case that’s actually a good thing because group Z is becoming wealthier on average and moving away from the poverty line, and so fewer of them need it. Or whatever.
That then allows them to specifically target certain services, or advertising, or whatever, at certain demographics to try to make sure that everyone gets as good access to what they need as possible.
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