My understanding of a funnel is a chart that looks like a funnel and has stages and each stage has different people in it. That’s all cool.
My problem is the word being thrown around everywhere in every context ‘sales funnel’ ‘conversion funnel’ ‘lead gen funnel’ ‘nurture funnel’ and then in my mind i try to makes sense of things with that diagram in my head.
Even click funnels has nothing that looks, feels and talks abt tha funnel i know on their site
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It’s the initially wide bucket of potential customers, that gets smaller each step along the way. As they move further into the funnel they become more likely conversions/more qualified customers.
There are different goals of marketing… the top one is typically getting a sale. Having somebody buy from you. But there are also secondary actions/goals you might also be interested in. All of those are types of conversion funnels.
Sales funnel is getting somebody to come to your site, look at your products, put something in their cart, complete the purchase. Converting a lead to a customer!
Lead Gen funnel is them coming to the site and taking some sort of action that gets your their name, email address, phone #, etc. to be able to follow up with them. Maybe you’re a home builder and can’t sell online, but what to be able to schedule a walk-through of a model home; maybe you sell B2B software and need to get a feel for the company’s size, needs, etc. to get them a price quote; maybe you sell clothing and want to add them to your weekly email sends
A nurture funnel is one where you build the relationship. Maybe they fill out a pop-up for 20% off first order. They buy and you send them sales offers. You get them to sign up for your loyalty program, or refer-a-friend. Other times, the nurture funnel may be pre-sale… going back to that home builder example, you get their info and reach out to schedule a tour. You then send them updates on progress of the subdivision’s construction and sales. As you engage, you learn more about the features they want, the price range they’re looking in an can update your CRM to note they asked about energy efficiency, so you send them an email about why the solar panels all homes get are so great because they cut down on utility bills. As you keep communicating and learning about the customer, you refine how you pitch to them trying to determine the best way to convert them to a sale.
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