This might be a good example. A vegan orders a sandwich at Subways, making the worker change gloves, loudly and proudly declaring that she is a vegan and that he must take extra care with her sandwich. She asks for mayo on her sandwich, to which the worker tells her mayo is made with eggs. The vegan is horrified. Worker asks vegan if she would still like the mayo. Vegan accepts the mayo.
Cognitive dissonance is the moment that the vegan is horrified, and the insists she can still take the mayo even though she is a vegan. Cognitive dissonance is the refusal to accept new facts.
https://www.thrillist.com/news/nation/subway-reveals-mayo-not-vegan
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