Cognitive dissonance is the feeling of discomfort or stress one feels when they attempt to reconcile two contradictory or competing beliefs. For example, if you think that eating apples is downright horrible and then find out that you actually really enjoy fresh-baked apple pie from your local diner, you will likely experience cognitive dissonance as you undergo what I call a “reshaping” of your worldview.
Obviously, a light-hearted example. Not wanting to stoke fires here, you don’t need to look far to see cognitive dissonance at play when people call for boycotts but don’t engage in the boycott themselves, in politics, and issues of health.
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