D1 college football currently has only a 4-team playoff (up from 2 for a long time), so you’ve gotta be ranked in the top 4 to have a chance at the championship. With only a 12 game season, even a single loss can end your championship hopes.
On top of that, there is no preseason or any way to warm up. You practice during the summer, you scrimmage against yourself, but the game is complicated and you don’t know if you’ve put it all together perfectly until you start playing, and the first game matters.
So the best teams will set up their schedule so they play someone they should easily beat even if they’re still working the kinks out. The bad teams get paid something like a million dollars per game, and it doesn’t really matter to them as they were never going to contend for the national championship anyways, all that matters to them are the conference championships and the out-of-conference games don’t count for that.
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