If you took a glass of water and poured half into another cup, the amount of water doesn’t change. It doesn’t matter how you rearrange it, the volume of water is still the same.
The same is true for folding clothes. It doesn’t matter how you fold them, as long as you’re not capturing pockets of air, the material doesn’t change volume if you rearrange how it’s folded.
That said, imagine trying to fit a 3rd shoe in a shoebox. There may literally be enough volume left in the shoe box, but you are limited by the shape of the box and the shoe.
Practically, it’s the same for clothes in a suitcase. Due to the shape of the suitcase and possibly some of your other belongings, there are folding techniques that may increase your packing efficiency.
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