If there’s more than one company, and they’re not colluding, they will compete. The second any one of them tries to charge more to get more profit, the other one will steal all their business.
Airline seats are, almost universally, commodities…people will buy almost exclusively on price because the “product” is basically the same. Under those conditions, with competition, you expect profit margins to approach zero.
Strangely enough one reason is the airlines aren’t in the travel business.
They are now perks attached to credit card companies. The airlines job is to not lose money. The profits are through the credit cards that offer airlines miles, hotels, travel experiences etc etc.
Something like 2/3 of the value of the airlines isn’t on the planes and flights but in the finance services.
So this let’s them race to the bottom in price due to competition and still survive, even thrive.
Edit: Some sources! [https://www.youtube.com/watch?v=ggUduBmvQ_4](https://www.youtube.com/watch?v=ggUduBmvQ_4)
[https://www.marketplace.org/2019/04/03/are-airlines-making-more-money-credit-cards-flying/](https://www.marketplace.org/2019/04/03/are-airlines-making-more-money-credit-cards-flying/)
[https://www.bloomberg.com/news/articles/2017-03-31/airlines-make-more-money-selling-miles-than-seats](https://www.bloomberg.com/news/articles/2017-03-31/airlines-make-more-money-selling-miles-than-seats)
They need to be cheap to take business away from the competition, but many costs are fixed: crew wages, plane leases, landing fees at airports. The largest variable is the cost of jet fuel. All you need is a rumor of a war in the middle east or the unexpected shutdown of a refinery and gas prices spike. Airlines try to predict fuel prices and make future contracts to lock in prices.
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