If you compete professionally in a sport, you pay for the privilege of participating in the competitions. When you pay, you enter a contract where you agree to uphold a specified level of conduct as long as the competition is relevant.
When you compete professionally, you are often put forward for competition by a national, specialised sports foundation/association. And granted allowance to compete professionally in the sport by an international sport-specific foundation/association. Both of these impose code-of-conduct upon you to be willing to endorse your participation.
Somewhat simplified, you sign a contract that says that you are volunteering antidoping samples. And that you will uphold a certain “media standard” and so on. And that you agree to pay fines to the foundation/association if you fail to stay in line.
If they demand fines from you, and you refuse to pay them…well…then your career is over. They will never forget.
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