Most businesses enter their locations themselves; It quite literally puts them on the map, so people can find the shop.
It’s easy to do too, you just input your business’ address, hours, services, etc. online, they send you a postcard to verify, and they take care of the rest.
It’s a braindead decision on the companies part, helps people find them, helps google maps in being useful, and it’s basically free for all parties involved.
Consumers can also add info, or suggest that information be renewed, so sometimes the business might not even think about it until Google says “hey, is this you?”
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