I recently asked a friend who works for the local satellite tv broadcaster about how they adapted to the last decade of hundreds of simultaneous hd channels, view-on-demand and several other important features that come with streaming and with their land cable based competitors. The answer is that they don’t – most of their subscriber base no longer receive satellite tv and they moved to being a cable service provider for 90%+ of their business. He gave the example of one of his coworkers who is adamant at keeping the satellite receiver while he and all the rest of the IT department moved to cable long ago (provided by the company).
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