There are so many cars that are sold under multiple brand names but I don’t understand how. Like I understand how ford can make a crown vic into a mercury grand marquis because ford and mercury are the same brand, but I don’t understand when they’re nit the same brand. What I don’t understand is how they can use [a Dodge and sell it as a Volkswagen](https://en.m.wikipedia.org/wiki/Volkswagen_Routan) or sell a [Land Rover as a Honda](https://en.m.wikipedia.org/wiki/Honda_Crossroad), or Chevy to Holden, Fiat to Jeep, Dodge to Fiat to Citroen, Dodge to Mercedes to Freightliner, and so many more. Unless there’s only like 3 car companies irl that own all the names I just don’t get it. Is it like they buy cars wholesale and put their name on it to sell at full price or what?
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You are correct there are a few car companies that own a bunch of different brands. For the examples you gave, Chevy and Holden are both General Motors brands and Fiat, Jeep, Dodge, and Citroen are all Stellantis brands and Freightliner is a subsidiary of Daimler Trucks which is 30% owned by Mercedes. In other examples it may be two companies collaborating for example Toyota and Subaru jointly developed the Toyota 86/Subaru BRZ and they are continuing by jointly developing multiple EVs, it was also the case that up until about 5 years ago Subaru manufactured Camrys and Corollas for Toyota in their Indiana factory.
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