More specifically, why Italy and not say France?
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Italy has a more materialistic attitude towards fashion and the arts, whereas Germanic countries tend to shy away from displays of art, luxury and wealth, and prefer to have a “practical” approach to clothing and machinery. Warmer countries tend to have richer vegetation that allows for sourcing of more colours and foods, and of course the floura is richer in warmer countries than in colder countries and hence the locals are exposed to more colour in daily life (which is why the cuisines of warmer countries tend to be sweeter, spicier, bitter etc… than of those in colder countries because the food is not affected by long-term storage conditions).
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