Please some economist remind me of the correct term/theories here but the gist of it (ELI5 version) is that:
>People pay what they think something is worth, not goods actual values.
Take Apple, when they charge you 100 bucks more for 128/256g iPhone models, that $100 means nothing for them simply because by choosing **any** iPhone model, you already paid all their expenses for whatever kind of memory you end up “choosing”, so if you chose to pay more, that is a 100% profit over whatever their already big profit margin already is.
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