We didn’t, it just looks that way if you don’t know the nuts and bolts of it. The ~*social media algorithms*~ buzzphrase of the 10’s were primarily powered by deep learning neural nets, much like ChatGPT. Of course there is still quite a bit of difference between Facebook/Twitter’s algorithm and ChatGPT, but just because the AI is more immediately obvious doesn’t mean it’s necessarily more (or less) powerful (see: [Facebook and Myanmar](https://www.amnesty.org/en/latest/news/2022/09/myanmar-facebooks-systems-promoted-violence-against-rohingya-meta-owes-reparations-new-report/))
An AI chatbot as powerful as ChatGPT was a pretty shiny new toy to hit the market, so a bunch of work that was previously being handled more cautiously was now being rushed or just left unfinished to get a product out, regardless of the potential consequences. The spike has been more in market activity than in AI development.
The AI rollercoaster we’re on right now could’ve been controlled if governments had responded to Web2.0 properly back in *the 00’s*, but that ship obviously sailed a long time ago.
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