[Eli5] How do companies sell user data?

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I know they can take basic data like what you have looked at or what you search, where you are, your movements and how lomg you spend watching something but thats usually the big players collecting the data for their AIs automatically. I heard that Quest 2 is subsidized by the data it collects on the users by their activity but how can it get so much worth of data that it could cut its cost so much compared to other headsets? How is their data worth so much? How do they even measure how much they get on one person? How can they even sell such data?

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Anonymous 0 Comments

Ads. “Selling user data” is used for targeted ads. They can develop a profile about the user which advertisers can use to get their ads at the people they want.

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