On top of what other people have mentioned, sometimes companies create super specific or unique jobs around employees they already have that have those skills, either as a promotion or as a response to a changing market.
Say you have a company that sells tennis shoes. Say you have a sales rep who has been at the company for 15 years. Great rep, has leaned the industry inside and out. Maybe you want to be able to give him a promotion and management role, but there aren’t any open. Well, you’re thinking about branching out in to golf shoes, you don’t want to lose this great guy to a competitor, and he loves golf, so you make a position called “Senior VP of Golf Shoe Sales and Marketing”.
Or you’re in the wine sales industry chugging along. One day, frozen wine slushies become the new big thing. Companies are spinning up departments to sell them. Luckily you have a guy that has been making wine slushies for years, knows all about them, and you can capitalize on that so you make him “VP of Wine Slushies for North America” or something.
Or sometimes you have a potential candidate for a job come along that you think would be awesome for the company, but you really don’t have a great job for them. They have a ton of experience in lots of fields, they would be a great hire, just not for the role you’re looking for. So you create some random job specifically tailored for them “Director of Trade Shows, Market Research, and Modeling” or something. Not a job that would usually exist within your company, and if it did it would probably be split between 2 or 3 departments, but because this one person has all of those skills and experiences, you roll it all into one position for them to handle.
Latest Answers