Looking at specifically fashion trends; How wide legged jeans, dad sneakers, long white socks, crocs etc. are ‘back’ in trend when it used to be fashionable quite a while back.
How do trends actually become a trend? How did the human population manage to agree on one certain thing and deem it suddenly popular? For example, can one just start wearing skinny jeans and make it popular again?
In: Other
Speaking generally:
There’s usually a trendsetter, basically the equivalent of an influencer. They will have some idea for fashion, and will generate some sort of buzz or other popularity.
That will influence companies to make that type of clothing and sell it in their stores. If it’s generally popular, then more people will buy it and companies will produce more to profit off of that.
Another permutation on that is if there’s no influencer, and the company can react to the changing trends proactively. So say a company makes 5 styles of clothing – if Style A drops in popularity and style B gains in popularity, they can reset and prioritize Style B instead without having to keep a pulse on the influencer market.
Latest Answers