Eli5: how do fast food franchises keep their recipes a secret and food tasting the same at different locations?
In: Economics
The first part isnt really as big a concern as you might think. For a lot of the big franchise restaurants, McDonalds being the prime example, their recipes are not really that valuable. The secret recipe thing is good marketing but I could make a big mac, there are dozens of recipes online for it, McDonalds doesnt give a shit. Because what I couldnt do is make over 2 million big macs across 100 different countries a day and have them all taste basically the same. McDonalds most valuable asset by far is their supply chains, and they are extremely picky about that. If you can get a supply contract with them, you have a great income source for a long time, but jf the product theyre getting from their suppliers isnt to their standards, they will refuse it and move to a different supplier because they know how valuable of a customer they are
Latest Answers