[ELI5] How do film studios stay in business with so many bombs?

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I saw an article that the movie “I.S.S.” made 1.2 million this opening weekend. I’m no movie expert but I’m guessing it cost a lot more than that to make.

Not trying to make an argument about whether they’re good or not, but it seems that the last 4 or 5 WB/DC Super Hero movies bombed hard, too. How does WB continue to make movies if each one makes less than it cost??

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Anonymous 0 Comments

It made 1.2 million in its first day (opened in 2,500 theaters). The movie will be in theaters for longer and in more theaters. In the first week it made $3million. It cost $13.8 million to make (unsure if that includes the advertising budget, but think it might). After 1-2 months it will make quite a bit more than $3 million, then when it goes international it will make more, then when they sell DVDs or licenses it to Netflix or whoever, they’ll make more.

Probably not going to be a huge profit (unless it wins a ton of awards and gets a 2nd wind of turn out) but not a huge loss either, and when a movie does get a huge profit, the studio wins.

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