I saw an article that the movie “I.S.S.” made 1.2 million this opening weekend. I’m no movie expert but I’m guessing it cost a lot more than that to make.
Not trying to make an argument about whether they’re good or not, but it seems that the last 4 or 5 WB/DC Super Hero movies bombed hard, too. How does WB continue to make movies if each one makes less than it cost??
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Something other people haven’t mentioned is that movies don’t only make money via their cinema tickets, direct sales and streaming.
There is also merchandise sold, leasing character rights, reusing the music and images for other media (sometimes chargeable), and lots of other things.
When Disney released the “live action” The Lion King, there was even speculation that its real purpose was as an advertisement for the digital technology to produce realistic looking movies. Disney will sell the technology developed to other studios (as well as businesses of other types).
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