I saw an article that the movie “I.S.S.” made 1.2 million this opening weekend. I’m no movie expert but I’m guessing it cost a lot more than that to make.
Not trying to make an argument about whether they’re good or not, but it seems that the last 4 or 5 WB/DC Super Hero movies bombed hard, too. How does WB continue to make movies if each one makes less than it cost??
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Overseas and VOD and streaming make up the bulk now.
Fun fact – There was a brief period in the 1980s when demand for VHS rentals was so strong that literally almost *any* movie made money. Guys like Andy Sidaris THRIVED then.
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