I saw an article that the movie “I.S.S.” made 1.2 million this opening weekend. I’m no movie expert but I’m guessing it cost a lot more than that to make.
Not trying to make an argument about whether they’re good or not, but it seems that the last 4 or 5 WB/DC Super Hero movies bombed hard, too. How does WB continue to make movies if each one makes less than it cost??
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One big hit pays for all the bombs, and most of the bombs eventually may break even with VOD and/or international markets.
Also, some studios just flat out have low ceilings for their budgets. Blumhouse has a lot of films, that don’t make 10x their budget, breakeven because they may set a production budget of thir films to something like 5MM before marketing which is relatively reasonable in terms of hitting a breakeven point
Edit: I gave myself a ticket for improper grammar
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