[ELI5] How do film studios stay in business with so many bombs?

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I saw an article that the movie “I.S.S.” made 1.2 million this opening weekend. I’m no movie expert but I’m guessing it cost a lot more than that to make.

Not trying to make an argument about whether they’re good or not, but it seems that the last 4 or 5 WB/DC Super Hero movies bombed hard, too. How does WB continue to make movies if each one makes less than it cost??

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Anonymous 0 Comments

Something you’re not considering is that profit can still be made after the opening weekend and from merchandising. Take Star Wars for example, 2/3 of the profit from Star Wars is from selling merchandise, 1/3 of the profit is from ticket sales.

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