There are a couple things they look at. The first thing you look at is the assets and liabilities on the balance sheet. That is the book value of everything the company owns and all the money it owes. This sets a floor on the value of the company, even if it stopped doing business tomorrow you can at least sell all it’s buildings and equipment for the book value (in theory realistically it will be less than the book value). Once you have that floor set you look at the companies earnings, usually it’s EBITDA (Earnings before interest taxes depreciation and amortization) and multiply that by about 10 or so whatever is industry standard to get a value for the company. What makes this tricky is you don’t just want to know what todays EBITDA is you want to guess what it will be in a few years. That’s how some companies get really over valued, people start thinking Thneed demand is going to go through the roof and the company will 5X it’s EBITDA in 3 years, so the reasonable stock price is actually 30x it’s current EBITDA.
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