So I just watched the new Prey movie. It was great really enjoyed it. It came to streaming directly (Hulu for US), no theaters , no ticket prices, heck you didn’t even have to pay any money to rent it or buy it.
My question is, how does it make any movie if I didn’t have to pay any money to watch it.
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Streaming services need to continuously add new content to maintain a subscriber base. If there is no new stuff to watch, people will cancel their subscription after they have seen what they are interested in. Movies are means to avoid that end.
That is why there has been a huge uptick in miniseries development lately. A miniseries may keep a viewer engaged for 5-10 hours over the course of days or weeks whereas a movie will keep a viewer engaged for maybe 2 hours and for only one night.
It is all about adding users and keeping them subscribed for as long as possible.
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