The company’s that everyone knows are MLM trash (HerbaLife, JuicePlus, ect). When I was looking for a job I naively joined a seminar discussing CutCo Knives. Come to find out these dud muffin companies have been around since my mom was growing up, and are somehow still operational? Wouldn’t the BBB or whatever business bureau operates in the US (FTC?) have these scams shut down by now? I understand that new ones are popping up all the time but im referring to the ones that have been around forever now.
In: Economics
I recommend reading cultish by amanda montell. It has to do with the language they use, and people believing whatever they want to believe over any hard data. Alot of thse businesses are fueling the whole “Girlboss” thing, selling to girls down on their luck or with limited carreer potential, stay at moms as well, the idea of being entrepreneurs and being their own bosses. When you sell people something they really ish was real, you’ll always find people who fall for it.
About Herbalife, I used to have a columbian roommate who argued that MLM is super legit because it’s how they prefer to do business in south america. He claims it’s more legit than stores, who are ripping us all blind. I don’t know whether it really is like that over there, but culural factores can helpo these companies stay alive. I’ve seen articles about how south america is a huge market for these companies.
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