Paid support. Companies that use it for their key infrastructure can’t afford to use unsupported software in production.
If something breaks they want people who they can call, who will fix it for them, because they are losing millions of dollars while it’s not working.
Canonical (Ubuntu) offers 24/7 paid tech support. Same for other enterprise providers.
Support also includes stuff like ensuring compatibility with their weird hardware or software.
Priority on bug fixes and features.
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