Yes! There is a formula.
Find a low price that you are satisfied with without adding your money to the object you are selling. 2-4%. Then check if there is a traffic for this object. If there is double it! Check how number of clients changes. If it justifies bigger prices? Then double it again, and again and again. Until you feel that you overstreched your market. Then make permanent discount. Wait year or so and double it and repeat the whole process again.
Welcome to capitalism
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