How do social medias earns such a huge amount of money.. obviously only sponsors is not enough for the huge earning. What could be other sources…
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They sell the ability to alter how people (mostly their users) behave.
How they do this depends on the site, but generally involves advertising. Ideally gathering as much information as possible about all their users (and often non-users), using that to generate models for people, and then using those models to maximise their ability to modify behaviours.
This is all done on large, statistical scales, rather than on individuals (for the most part, there is some evidence that individually targeted manipulation is possible on some of the big platforms); taking a million people, targeting them in particular way, maybe affecting only a few hundred thousand, and only a tiny amount, can still be pretty valuable to the right people.
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