eli5, how do “store brands” work?
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I worked for a major US brewery for about 8 years. They had their own brands but also contract brewed other regional beers for them. It’s all about volume in a manufacturing plant and if contract work can fill in gaps in thieir own brands volume they will do the contract work. In the case of the place I worked the contract beers were all the exact same beer we just changed cans in packaging.
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