eli5, how do “store brands” work?

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eli5, how do “store brands” work?

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Anonymous 0 Comments

Where I live, the local “Superstore” grocery chain has No Name potato chips that are very good. That’s because they are made in the same factory by a big brand (Old Dutch).

A bag of Old Dutch is usually around $3-$3.50 while the no name ones are $1-$1.25.

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