eli5, how do “store brands” work?
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Worked in a food factory.
We made many things, as well as processing condiments etc into sachets and single service containers.
So a serving of jam could be in a plastic pot with a peel of lid, destined for diners and truck-stops, or could be a tiny jam jar for Airlines and hotels to show it’s quality.
Same Jam.
I have a friend who used to tour round third world factories for clothing contracts. Designer label jeans and street market specials made on the same line, just different labels (maybe design of stitching too)
Most supermarket liquor is white label of good brands. Often the shape of the bottle gives it away.
News story recently where shoppers bought a multi pack of own brand potato rings at Aldi, and found hula hoops (brand leader) inside.
https://www.mirror.co.uk/news/uk-news/aldi-secret-exposed-after-real-20081252
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