eli5, how do “store brands” work?
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Depends a bit on the product, but often you get one product sold as many different brands, because the people that own those brands are all buying from the same factory.
A major brand of paper towels might have contracts with a lot of different paper mills, and have detailed specifications about how those paper towels are made so they’re all consistent with each other. This might mean paying tens to hundreds of thousands of dollars on modifications to the equipment, as well as the downtime to switch everything over.
A store brand might not care as much about having the pattern embossed into the paper all match each other, they can just use whatever the factory already has. So they get a better price because the factory doesn’t have to change their process to fill the order. They just print a different label.
In other cases, like table salt, the brand name might be literally identical to the store brand, and the store is only saving on the advertising costs of the major brand.
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